Objective:

Virgin Atlantic needed a platform to demonstrate their Corporate Social Responsibility commitments and their environmental policy.

Creative strategy:

Develop a site to educate customers, suppliers, staff, the media and the Government about the steps Virgin are taking to reduce the impact of air travel on the planet. Their proactive initiatives such as carbon offsetting schemes, using cleaner fuel, reducing noise and recycling waste are all explained.

Activation:

Design and build a site that links from www.virgin-atlantic.com