Fold7 worked with ITV to create mixed idents for the
I’m a Celebrity brand.

Objective

Create photo-real idents to promote the show.

Creative strategy

Focusing on the strap line of ‘There is no escaping the jungle’, create a series of photo-real animations showing the ITV logo being ‘taken hostage’ by various jungle dangers, including vines and spiders’ webs.

Activation:

Delivery of idents to be played during the primetime show.