Fold7 produce a series of 10 TV idents for Hardy’s Wine to promote sponsorship of hit show ‘Come Dine With Me’.

Objective

Activate Hardy’s sponsorship of the hit show.

Creative strategy

Feature the wine in a social, home-drinking context with an emphasis on good food, good wine and good friends and the craft and heritage of the wine.

Activation

10 TV idents to air around all ad breaks for the 2011 Autumn season on Channel 4 and E4.