Objective

Design and build a microsite to support their sponsorship of double gold Olympic star sailor, Sarah Ayton.

Creative strategy

Develop a microsite which charts Sarah’s activity, events and race results in the build up to London 2012, including a regular blog.

Activation:

The site will be used to promote the sponsorship within the financial community and as an internal communications tool to engage the QuIC teams who are divided between the UK and Canada.