Fold7

We are delighted to announce that we have been appointed by L’Artisan Parfumeur to design its new global e-commerce website. L’Artisan Parfumeur creates beautifully crafted, luxury fragrances developed by some of the world’s top perfumers. The knowledge and personalised experience of their boutiques will be translated online for their new e-boutique and website.

Simon Packer, of Fold7 Digital, commented “L’Artisan Parfumeur creates unique and inspired fragrances. Each and every perfume has a story to tell and has a complex layer of ingredients. The knowledge imparted in their boutiques engages clients and creates life-long fans of the brand. Our challenge is to recreate this experience online”.

The site will be available in multiple languages and currencies and will link with stock management systems and fulfilment points around the world to deliver a full e-commerce solution.

Nick Steward, Head of Marketing & New Product Development at L’Artisan Parfumeur added; “We put a premium on excellence. Our spirit of creativity, our collaboration with our perfumers and the way we advise our clients in our boutiques are all part of what makes us unique. Working with Fold7 we want to bring our world to life online.”

Fold7 Digital has secured a contract with a leading sports brand to develop and manage their online marketing activities. Specific details about the project are firmly under wraps at this stage. A formal announcement is planned to coincide with the launch in Summer 2010.

For now, Simon Packer, Founding Partner of Fold7 and Head of Digital commented; “This is a complex and far-reaching project and one that we hope will revolutionise the way our client interacts with their audience. For us as a Digital team it’s exciting to push the boundaries of online brand promotion and we are delighted to have the opportunity to break new ground with this client.“

Fold7 Digital have been commissioned to develop a new online art magazine – The World Through Art. The site, which launched this week, is an eclectic mix of news, opinions, events, videos, artist profiles and gallery and museum reviews. It also features an interactive platform to allow visitors to engage with the work of featured artists.

Head of Production for Fold7 Digital, Ant Green commented: “The World Through Art is an interactive site for people who love art, want to find out about new artists and share information about what is going on in their world.”

Fold7 has appointed Antony Green as Head of Production for their Digital division. Ant joins Fold7 after completing a successful 3 year digital review and implementation project for Great Ormond Street Hospital Children’s Charity.

Ant brings a wealth of experience to his new role with 15 years in brand communications and delivery of digital platforms for clients in the arts, entertainment and corporate sectors. Ant who, together with the Tate, won a BAFTA for ‘Best online factual site’ commented; “I am delighted to join Fold7 at such an exciting time. They are market-leading in the Digital services they offer. Their award winning portfolio of graphic design and video production means they combine cutting-edge online techniques with great design and fantastic viral content.”

Ant was brought in by Fold7 Chairman Charles Denton after their previous work together at Great Ormond Street Hospital Children’s Charity. He will lead and produce all Fold7 Digital projects.