Fold7 Moving Pictures has created the title sequence and onscreen graphics for BBC One’s latest flagship show, “The Secret Tourist”.
The show exposes consumers worst travel experiences and each week sends a family away to then report back on their vacation. The first show aired during the primetime evening slot on Thursday 29th July.
The brief for the Fold7 team was to create an undercover “spy” feel, which was achieved by using a combination of 2D and 3D graphics.
We are delighted to announce that we have been commissioned to create Carlsberg’s football themed break bumpers for their football specific advertising. The spots of between 5 and 15 seconds will appear throughout the Summer football schedule and beyond.
The job was awarded without a pitch after we completed multi-channel ATL and BTL campaigns for Carlsberg’s Tuborg brand earlier this year. Sam Balderstone, Fold7 Director and Head of TV, commented; “We were delighted to be approached by Carlsberg for this project. It’s a testament to the quality of our previous work and the strength of our developing relationship with the Carlsberg team.”
Carlsberg’s Brand Activation Director added; “Fold7 continue to impress. Their quality of execution is first class and their TV production department is no exception. The bumpers will form a key part of our promotional schedule for Summer 2010 and we are looking forward to launch”.
Following a successful 2009 festive campaign, we are delighted to have been awarded the All Bar One Christmas campaign for the second year running.
We have worked closely with All Bar One on a number of projects, including the re-design and launch of their website last summer. We will create the 2010 Christmas theme and roll out across window treatments, street signage, menus and in-store graphics for the national network of 37 bars.
Jennie Heaps, Brand Manager at All Bar One commented; “We were delighted with the work Fold7 did for us last Christmas and looking forward to working with them on future projects . I have no doubt they will continue to impress with this years festive campaign.”
Simon Packer at Fold7 added; “One of the keys to All Bar One’s success is the approachable, friendly feel to their bars. The theme for this year will amplify their natural, warm hospitality, adding a touch of sparkle for the festive season.”
Fold7 Moving pictures have completed the latest commercial in the Ministry of Sound Chilled series. Fold7 created the Chilled Acoustic ad fully in 3D (Maya) and the latest Blast Code software, depicting the iconic Ministry logo exploding within a glass display unit in a gallery setting.
Fold7 have worked with Ministry of Sound on their TV commercials, cover artwork and advertising for over 10 years. Ministry TV ads are widely considered the benchmark in TV music advertising. Fold7 scooped the Best TV Music Award for the Chilled II commercial last year.
Denmark’s number one beer Tuborg has appointed Fold7 to deliver an integrated campaign across the UK, Europe and the Baltic States. We won the above the line campaign in a 3-way pitch and the campaign, which includes four TV commercials, press ads and an interactive on-line element, is due for launch in May.
Carlsberg owned Tuborg is the official beer of many top European music festivals including Glastonbury, Wireless and Global Gathering in the UK. With music audience engagement at the heart of the Tuborg offering, Fold7 is a natural fit because of our expertise in dynamic youth communications and close ties with the music industry. Reflecting on the strength of our winning pitch, Tuborg went on to award us an additional below the line campaign.
Carlsberg’s Brand Activation Manager commented; “Fold7 have strong creative capabilities across multiple channels and a great understanding of Tuborg’s target consumer. They are a natural fit for the brand and we’re delighted to have them on board.”
