Fold7 have been a creative partner with the Nike team for over 8 years. Delivering campaigns across various channels and media.

Objective

Become the number one choice for serious swimmers.

Creative strategy

Communicate that Nike has developed superior technology in this sector with product that creates less drag “Zero Resistance” and gives a competitive advantage. Create Endorsement with Olympic personality.

Activation:

Print, window graphics, garment alignment, POS & signage.