Fold7 have been a creative partner with the Nike team for over 8 years. Delivering campaigns across various channels and media.

Objective

“It’s all about what is inside the product that makes Trailframe different”. That was the core insight
put to us by Nike.

Creative strategy

To demonstrate the science within, we developed a creative execution which allowed consumers to see the technology inside Nike’s ACG products. Focusing around a campaign idea of “Stability Within” we x-rayed several products and then utilised colour in order to show the layers of material, bringing the inside, out.

Activation:

Print, window graphics, POS & signage.