Objective

Situated in a prime site amongst other luxury stores in Charles de Gaulle airport in Paris, Grey Goose required a strong visual treatment for their space to create the maximum standout they needed.

Creative strategy

By using lighting, graphics and high quality finishes, we decided to tell the customer a story about Grey Goose. Making use of the brand illustration and imagery, we led the consumer around the store whilst educating them about the process of creating the product and the different varieties available. The result was a sophisticated and uncluttered space, offering an enticing environment and clear visual definition between product categories.

Activation

Store refit.