Fold7 has been working with Carlsberg and their portfolio of brands for over 2 years. In 2010 we were appointed as the lead agency for their global launch campaign.

Objective:

Develop Carlsberg’s product-led campaign to become more consistent, appealing and distinctive to its consumers giving greater standout in a competitive market place.

Creative strategy:

To develop a dual language that communicates Carlsberg’s heritage, commitment and passion for quality, whilst establishing a connection with the conscious modern
beer drinker.

Activation:

TV advertising, print, retail & outdoor.