Body Shop briefed Fold7 to launch new fragrance,
Love Etc.

Objective:

Launch an entry level fragrance to younger 16-24 year old audience than Body Shop wider principle demographic.

Creative strategy:

Capture the idealised, happy, youthful approach to love. Secure unreleased Lily Allen track to drive youthful association with product and encourage online
search and interaction.

Activation:

Cinema, online viral, online banners, in-store promotion, POS, window displays.