Objective

The Royal College of Paediatrics and Child Health needed a strong, modern identity to create standout within the medical community. They also required a clear mission statement that would unite their membership, staff and leaders in their common goals.

Creative strategy

We worked closely with internal stakeholders and key focus groups, including children, to establish the vision, mission and values which informed the visual identity.

Activation

Delivery of brand vision, mission and values; development of full visual identity including logo, core brand elements and brand guidelines for roll out and ongoing use of brand. The identity launched in a synchronised roll out across their UK offices, including full internal and external branding of their Head Quarters building in Central London.