Fold7 has worked with Orange for over 10 years.

Objective:

Activate Star Wars sponsorship property to drive handset sales and leverage positive brand association throughout the film launch and PR period.

Creative strategy:

Exploit Star Wars memorabilia, imagery and sound bites to create exclusives, bundles and merchandise.

Activation:

Global brand toolkit & staff manual. Window displays, in-store collateral, POS materials & Outdoor. Limited Edition
Star Wars merchandise & handsets with exclusive content.