Objective

To create a sales campaign to be used across all markets, merchandising areas and performance lines in Nike retail environments.

Creative strategy

We created a sale theme using imagery of sporting icons and marrying them with the concept of ‘reduction’. We positioned athletes in sporting action at the centre of a series of decreasing outlines, conveying the idea of reduction.

Activation:

Sale displays & POS kits which were adapted for use across 30 key markets.