Marks and Spencers: Consumer Service Areas
Objective
Re-concept the customer service areas, to reflect their excellent customer service in the heart of their stores.Creative strategy
To create recognisable spaces for customer and staff exchange. The scalable modular units created a one-to-one service experience and lowered barriers between customers and staff. Colours, ergonomics, signage & lighting helped guide customers through the store.Activation:
The customer service range is currently rolling out nationwide across the estate, including the M&S flagship store in the Westfield Shopping Centre, West London.
