Our client Molton Brown is owned by The Kao Corporation, Japan. When they wanted to launch an ultra-premium spa brand, they approached us for help.

Objective

Create a new luxury spa brand with strong Japanese heritage and potential for global expansion.

Creative strategy

A key motivator in cleansing and spa product selection is the use of natural ingredients. We created Kiyome (meaning purification) around the concept of the purity and cleansing power of water. Elements from nature inspired the sustainable packaging.

Activation

The development included brand identity, logo device, website, full range of products and packaging.