Cream invited Fold7 to create a striking campaign for their annual Creamfields event, celebrating its 10th Anniversary.

Objective:

Produce a striking and recognizable campaign that could evolve and expand over a four month promotional period across various media.

Creative strategy:

Working with Cream’s chosen theme of ‘Carnival!’ and injecting a sense of fun and excitement to proceedings we developed an extravagant circus styled ’10′ to be the campaign identifier. The ’10′ was them accompanied with different circus characters over the four month promotion, ensuring the creative felt fresh at all consumer touchpoints.

Activation:

All consumer touchpoints including: print, invitations, lanyards, stationery and Creamfields CD artwork.